Joico Defy Damage Protective Shampoo

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Joico delivers healthy-looking, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds.